RochelleASMedia

Wednesday, 4 May 2016

Target audience New

My magazine is suitable for everyone however my main target audience is 18-35 year olds as they have a disposable income and they are beginning to be comfortable in their interests and hobbies. My magazine is under £5 and on average the minimum wage for 18-35 year old is anywhere from £5.20+ to £7.20+ an hour. This enables disposable income to buy and keep up-to-date with the new magazines which come out every 3months. Psychographics: My audience is more of city workers, prosperous professionals, hardworking students, ambitious individuals, better off and has disposable incomes to spend on their hobbies and interests. After doing research into the statistics of those buying magazines i found out that; 60% female 40% male More females buy more music magazines then males. Average age is 18-35 The average age of customers who constantly buy music magazines. Average income £ 35,000 the average income of those buying music magazines. Men and women 18-35 Both men and women have similar interest of similar genres and artists around this time in their life. Dedicated music lovers Loves music events and festivals Buys weekly subscription of music magazines monthly/weekly Brought many albums and cd singles Music magazine buyers usually have a strong passion and interest in music. They attend music events, festivals, buy the latest albums and singles. Music is a very social thing for them to enjoy.